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Europe’s Video Game Players

%

53% of the population between the ages of 6 and 64 plays video games

%

Player base increased by 1.4%

32 is the average age of a video game player in Europe

Women and video games

%

of European game players are women

is the average age of women who play video games

%

of women video game players are 35-64 years old

%

Women represent 51% of all smartphone and tablet players

Responsible gameplay

%

of parents are aware of
PEGI age labels

%

of video game players are aware of PEGI age labels

%

of surveyed parents whose children spend money in-game have an agreement of some kind with their children about their level of spending.

European video games industry

Key European markets revenue

Revenue split by source

Workforce and employment

Top selling games 2021

Video game genres

Action

Fast-paced, full-throttle games that get your heart pumping.

Role-playing

Story-driven games that put you in charge of your own destiny.

Racing

Where you can drive without speed limits – or even a license.

Strategy

Outsmart the competition and strategise your way to victory.

Sports

From golf to basketball, and everything in between.

Casual

For those who want a simple game they can play, win and enjoy in a shorter period of time.

Fighting

Self- explanatory, and with far fewer consequences vs. IRL fighting.

Adventure

For the thrillseekers that want to explore new (and familiar) worlds.

Shooting

Defeat your enemies with your quick thinking and an even quicker trigger finger.

Family

Games designed for the whole family to play together.

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