Europe’s Video Game Players
%
53% of the population between the ages of 6 and 64 plays video games
%
Player base increased by 1.4%
32 is the average age of a video game player in Europe
Women and video games
%
of European game players are women
is the average age of women who play video games
%
of women video game players are 35-64 years old
%
Women represent 51% of all smartphone and tablet players
Responsible gameplay
%
of parents are aware of
PEGI age labels
%
of video game players are aware of PEGI age labels
%
of surveyed parents whose children spend money in-game have an agreement of some kind with their children about their level of spending.
European video games industry
Key European markets revenue
Revenue split by source
Workforce and employment
Top selling games 2021
Video game genres
Action
Fast-paced, full-throttle games that get your heart pumping.
Role-playing
Story-driven games that put you in charge of your own destiny.
Racing
Where you can drive without speed limits – or even a license.
Strategy
Outsmart the competition and strategise your way to victory.
Sports
From golf to basketball, and everything in between.
Casual
For those who want a simple game they can play, win and enjoy in a shorter period of time.
Fighting
Self- explanatory, and with far fewer consequences vs. IRL fighting.
Adventure
For the thrillseekers that want to explore new (and familiar) worlds.
Shooting
Defeat your enemies with your quick thinking and an even quicker trigger finger.
Family
Games designed for the whole family to play together.