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The campaign is a comprehensive showcase of the economy, jobs, games, and the vast consumer choices provided by Europe’s creative and digital trailblazing video game sector.
It showcases the industry's impact to people who aren’t familiar with video games, and ensures that European policymakers are well-informed about a creative industry enjoyed by 51% of Europe’s population, employing 120,000 skilled workers and generating revenue of €29.7 bn.

How PEGI works and it strives to protect players
Dive deeper into our Sasha’s world and see what it’s all about!
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