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Talent drives our success
No other form of creative expression so uniquely combines technical and artistic disciplines in ways that allow audiences to actively participate in the story as video games. Technology and creativity work hand-in-hand when developing a game, which is a unique, complex work to which a multitude of professions have contributed:
This creative process is accompanied by non-creative roles bringing the games to market, comprising publishers, community managers, accountants, marketing directors and quality assurance testers, to mention just a few.

Across Europe our members celebrate the incredible talent and creative process which lie behind the success of a video game.




