In-game spending by children & parent supervision 2024

Since 2018, Ipsos has conducted research looking at claimed in-game spend by children and their parent’s/guardian’s supervision of this spend. This is the fifth edition of the survey, conducted in 2018, 2019, 2020, 2023 and 2024, covering five major European consumer markets: France, Germany, Italy, Spain, United Kingdom. The key take-outs include:

1. 95% of parents of children who buy in-game extras actively monitor their children’s spending.
2. 76% of the parents of children that play games say their children do not make in-game purchases (stable since 2020).
3. Amongst those spending, average spend has decreased by 21% since 2023, from €39 to €31.
4. In all ages 11-64, just 11% of video game players have spent real money on in-game currency within the game.

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